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We're just like vodka jelly shots - except better!

Vodka jelly shots (or Jello shots as our transatlantic cousins insist on calling them) have been a mainstay of student bars and house parties since... Well, possibly since 1862 when a man named Jerry Thomas included his recipe for 'punch jelly' in a book titled 'How to Mix Drinks, or The Bon Vivant's Companion'.

I'm sure his punch jelly was a hit, as much as vodka jelly shots have been over the last fifty years. But lets be honest - the average vodka jelly shot often disappoints. Messy to make at home, the flavour overpowered by cheap vodka, swimming with animal gelatin... The thought's pretty grim in the cold light of the morning after.

Thankfully, things have REALLY progressed. Our Hard Jelly Alcoholic Jelly Pots are going to leave you thinking: vodka jelly whaaaa!?

That's because our Alcoholic Jelly Pots are (steady yourself as there's a lot of buzzwords coming up): vegan, gluten-free, naturally flavoured and sweetened and, most importantly, absolutely scrumptious. No cheap vodka here - we use premium alcohol to fortify our jelly pots.

So let's collectively leave vodka jelly shots to quietly fade into the past like Jerry's 'punch jelly' recipe, as we get busy celebrating anything with Hard Jelly.