We've all been there - desperately trawling the shops or searching the web, grasping for an idea of the perfect birthday gift for the person who already has everything.
They don't need any more coffee mugs. Aren't flowers meant for weddings? Chocolates are soooo boring.
But year after year we buy them anyway - like we're stuck in a Black Mirror doom loop of boring birthday gifts.
But. BUT!
Not any more.
Because WHO ON THIS EARTH wouldn't want to unwrap a pack of delicious alcoholic jellies in a totally unexpected and mind-blowingly memorable birthday surprise?
Honestly, you should just stop reading right now and ping straight over to our gifts section and seal the deal.
But if you need a little more convincing, let me run down five firm reasons why Hard Jelly is the ideal birthday gift.
It's just damn good jelly.
Our 15% alcohol jellies are bristling with the type of buzz-words that instantly inform you that you're getting a tasty, quality and people-pleasing product.
Don't believe us?
Check 'em out:
Hard Jelly's naturally flavoured.
Naturally sweetened.
Vegan (but the tasty kind of vegan).
Gluten free. And from a bunch of other things - more info here
Under 40 calories per pot.
All the packaging is 100% recyclable.
"Oh it's gorgeous!" gift wrapping.
We professionally wrap our pressies.
When we were kids we attended gift-wrap Hogwarts and got an A in advanced creases and folds.
The result is we can craft beautifully packaged packs of alcoholic jellies that'll simply blow the recipients mind.
BLOW.
THEIR.
MIND.
Party ready from the pack.
By their very nature alcoholic jellies promote celebrations and big, fat smiles in even the iciest of rooms.
They're a novelty.
An ice-breaker.
An experience.
And they're perfect for sharing.
So the birthday recipient can either spread the love around - or keep them safe and hidden, like the devious little muffin they are.
Free gift note.
Each pack of Hard Jelly can include a FREE (we all love that word) gift note, so you can let the birthday boy or girl know how much you care about them in your own words.
We'll print it off on some lovely paper that they'll be able to keep forever - or throw straight in recycling, depending on how much they like you.
FREE no hassle delivery.
We deliver straight to the birthday celebrant for FREE (on orders over £20).
That's right! We deal with all the annoying business of packing and mailing your brilliant birthday gift and we don't charge a penny for it.
All you need do is give us the delivery address and with Royal Mail's (fully trackable) assistance we'll make sure the package gets where it needs to be.
If you're in a real rush you can also purchase overnight delivery - just make sure to order by 2pm for same day dispatch.
It's simply perfectly perfect birthday jelly.
Those 5 solid (yet reassuringly wobbly) reasons had to be enough to convince you that Hard Jelly just revolutionised the world of birthday gifting.
Yeah?
Great.
So go check out our gift options and get ready to impress your friends, family and significant others with your impeccable taste in alcoholic jelly treats.